The Rise of Answer Engine Optimization (AEO) and its Impact on the Future of SEO

Image Source :- Google.com/images

The use of search engine optimization (SEO) has been an important aspect of digital marketing for a long time.

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AEO focuses on optimizing content for search queries formulated as questions.

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The aim is to appear as the featured snippet or answer box on search engine results pages (SERPs).

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The rise of virtual assistants and voice search has made AEO even more critical, as users are more likely to ask questions when using these tools.

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As someone who has taken a tech company to IPO on NASDAQ, I have seen many Fortune 500 companies spend millions of dollars

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on Google search results and strive to be at the top of the search page.

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As the competition between Google and Microsoft Bing escalates, companies will have to spend on both Search Engine results and Answer Engines like ChatGPT.

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The SEO industry comprises of various services such as keyword research, content creation, link building, technical optimization, and analytics.

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